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detailed schedule

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The Institute for Strategic Communication for Nonprofits is sponsored by American University's School of Communication

Event ProgramSpeaker BiosAU Faculty BiosBurning QuestionsPost your Bios! Links

 

 

 

 

2006 INSTITUTE FOR STRATEGIC COMMUNICATION FOR NONPROFITS


 

Wednesday, June 14: Technology and Strategic Communication

 

 

8AM Registration opens (Discovery lobby)

 

8.30 – 9.00 Breakfast

 

9 – 9.30 Welcome and opening remarks by School of Communication Professor Kathryn Montgomery

 

9.30 – 10.15 Jim Brady, Executive Editor, washingtonpost.com

 

 

10.15 – 11.15 Joe Baker, Executive Director, N-Ten

 

 

11.15AM – 11.30 BREAK

 

 

11.30AM – 12.30 Victor d’Allant, Executive Director, Social Edge & Thomas Kriese, Executive Producer, Omidyar Network

 

 

12.30PM – 2.30 LUNCH

 

 

2.30PM – 5.30 PANEL DISCUSSION/CASE STUDY ANALYSIS

Panelists:

Bill Strathmann, CEO, Network for Good

Mike Carberry, President, CARMA International

Jonathan Peizer, President, Internaut Consulting

Mari Kuraishi, President, Global Giving

 

5.30PM Happy Hour with SILVERDOCS

 


 

Thursday, June 15

 

8.30AM-9.30AM Breakfast with Center for Social Media

Welcome by Pat Aufderheide, Director of Center for Social Media.

 

 

PARTICIPANTS TO JOIN ATTENDEES OF SILVERDOCS

 

 

9:30 – 1:00 SILVER SESSIONS Begin

 

9:30 – 11:00 Concurrent Session 1 A

TELLING COMPELLING STORIES ACROSS MULTIPLE MEDIA PLATFORMS

Case Studies of three media projects that have successfully combined broadcast, print, radio, internet and other digital tools.

 

· New York Times/Frontline: Newspaper/Print, On-line, broadcast, Internet

“Gold Mining”—Lowell Bergman

· RX for Survival, Vulcan Media/WGBH

· Gospel of Judas, National Geographic—Maryanne Culpepper

9:30 - 11:00: Concurrent Session 1 B

THE FUTURE OF REEL: NEW TRENDS IN THEATRICAL EXHIBITION OF DOCS

Film prints vs. digital delivery – what’s happening now, and what’s coming next? Theatrical space is seen as the holy grail of distribution for filmmakers. With the changing distribution landscape and increasingly crowded marketplace, how will press attention and prestige of the theatrical release affect the success of documentaries? What is the potential impact of new technologies (like digital delivery and satellite) on cinema attendance?

 

Bill Triplett, Washington Correspondent, Variety

Ryan Werner, IFC

Ray Barry, AFI Silver

Peter Broderick, President, Paradigm

Michael Barker or Tom Bernard, Co-Presidents, Sony Pictures Classics

Todd Wagner, Co-Owner, 29/29

Barry Rebo, Emerging Pictures

 

11:00 - 11:30 MORNING BREAK

 

11:30 - 1:00 Concurrent Session 2 A

THE FUTURE OF REAL: E-Media, I-Media, What Media? Whose Media?

Impact of digital delivery and deconstructed storytelling. Why should documentary filmmakers care about pod-casting, mobile phone delivery, VOD, broadband, cross-platform distribution? Are digital distribution technologies opening up new audiences, new sources of production funding? Or simply asking that media artists provide more versions of their content for the same amount of money? What are these new tools? Do they promise to create new audiences or communities of viewers? What are consumers willing to watch, how do they want to watch it, and where?

 

Debra May Hughes, Public Interactive

Clint Stinchcomb, Discovery Communications

Albie Hecht, President, World Wide Biggies/Shine Global Foundation

Linda Goode Bryant, Multi Media Artist and Activist

 

 

11:30 - 1:00 Concurrent Session 2 B

THE FUTURE OF HOME VIDEO/DVD DISTRIBUTION

What releases have garnered the most success in the past 18 months? What works and what doesn’t in terms of DVD distribution and promotion? What will be the future of bricks and mortar; VOD for docs; pay-per-view? The future of DVD discs? What are the new business models and how are critical players in the industry positioning themselves in the marketplace?

 

Robert Greenwald, Filmmaker, Brave New Films/Brave New Foundation

Cara Mertes, Executive Director, POV

Ted Sarandos President, Netflix

Steve Savage, Co-President, New Media

Liz Ogilvie, Docurama

Ian Schafer, President, Deep Focus

 

 

1:00 -- 2:30 FILMMAKER CONNECTION LUNCH

 

 

2:30 - 3:30 PLENARY SESSION 3

2:30 – 2:45 WELCOMES and HOUSEKEEPING

 

 

2:45 – 3:10 KEYNOTE ADDRESS

Former Vice President Al Gore

From his early work as a leading advocate for the development of the Internet to the creation of Current TV, Vice President Gore has been a visionary, promoting technology as a tool to advance civic discourse and give voice to individual citizens, including those outside the mainstream.

 

3:10 – 3:30 Q&A

 

3:30 - 3:45 AFTERNOON BREAK

 

3:45 - 5:00 Concurrent Session 4 A

CELEBRATE SOUTH AFRICA!

South African Filmmakers, Artists examine the role of media, in particular music, as a tool for civic engagement.

 

3:45 - 5:00 Concurrent Session 4 B

PUBLIC TELEVISION IN ACTION

Representatives from WETA, Maryland Public Television and WHUT-Howard University share activities they engage in at the local level: collaborations with filmmakers, civic engagement around national programs and community partnerships.

5:00 - 6:00 DOC Talk

 

6:00 – 7:00 DOC Talk Reception - SPONSORED BY AMERICAN UNIVERSITY SCHOOL OF COMMUNICATION

 


 

 

Friday, June 16

 

9:00 - 9:30 CONTINENTAL BREAKFAST

 

 

9:30 – 11:00 Concurrent Session 1 A

Sponsored by The Center for Social Media

 

DO DOCUMENTARIANS NEED PUBLIC MEDIA?

Public media, especially public broadcasting, have long had a special relationship with documentarians. The broadcasters who brought us Eyes on the Prize, The Boys of Baraka and RX for Survival now find themselves competing with cable channels and even direct-to-viewer strategies for documentarians’ attention. Do doc makers still need public media? How are public media operations changing to take advantage of new technologies and opportunities? Where are there windows of opportunity for new relationships?

 

Orlando Bagwell, Ford Foundation

Sally Jo Fifer, President, ITVS

Stephen Segaller, Director News and Public Affairs Programming, Thirteen-WNET

Gillian Caldwell, WITNESS

Gareth Benest, OneWorld TV

Ian Inaba, Guerrilla News Network

Pat Aufderheide, Center for Social Media

 

9:30 – 11:00 Concurrent Session 1 B

DOCUCLUB WORKS IN PROGRESS-NY/ DOCS IN PROGRESS-DC

The “In the Works” session offers an unusual opportunity for professionals and non-professionals to view documentaries at various stages of production and participate in the critique process. This program provides filmmakers with an in-depth view on how a film project is assessed--in a friendly, supportive environment--by colleagues and peers and how this process leads to improved quality and clarity in documentary storytelling.

 

11:00 – 11:30 MORNING BREAK

 

11:30 - 1:00 Concurrent Session 2 A

COLLABORATING WITH NON-PROFITS

Finding the balance between funding for documentary films and social interest agendas. What do representatives from leading non-profits look for in a strategic alliance with a media artist? Where are the links/balance between production, outreach and action?

 

Karen Menichelli, Executive Vice President, Benton Foundation

Shannon Kelley, Associate Director, Sundance Documentary Program

Joy Moore, Annie E. Casey Foundation

David Morse, Robert Wood Johnson, “Sound Partners” project

Angela Palmer, Corporation for Public Broadcasting

Ellen Schneider, Executive Director, Active Voice

 

11:30 - 1:00 Concurrent Session 2 B

THE BROADCAST SCENE

What’s hot and what’s not over the last year? What are the trends/potential for feature length docs? Top broadcasters present channel sizzle reels and provide market intelligence on the following: What was the highest rated acquisition? Highest rated commission/co-pro? What was your favorite?

 

John Moser, Showtime

Sam Paul, Sundance Channel

Melanie Wallace, NOVA

Joanne Levine, Executive Producer, Al Jazeera International

Steve Burns, Discovery

Nancy Abraham, HBO

John F. Wilson, PBS

Piero Corsini, RAI-Radio Televione Italiana

Janet Han Vissering, National Geographic Channels International

 

1:00 -- 2:30 FILMMAKER CONNECTION LUNCH – HOSTED BY CPB

 

2:30 - 3:45 Concurrent Session 3 A

THE GREAT DEBATE

Commissioning Editors/Broadcasters square off against a panel of award-winning documentary filmmakers to examine the assertion: “Like it or not, ratings determine commissions. Broadcasters know their audiences and can only deliver what those audiences want. Filmmakers need to pitch/provide films that serve this reality.”

 

Debra Zimmerman, Women Make Movies

Marc Starowicz, Head of Doc. Programming, CBC

John Willis, Director of Factual and Learning, BBC

Thomas Von Hennet, Head of Documentaries, Pro-Sieben

Rex Bloomstein

Nick Broomfield

Stanley Nelson

Patricia Creadon

Jamie Doran, Commissioning Editor, WEN, Russia

Nima Abu-Warden, BBC News/M Zone Productions, Dubai

 

2:30 – 3:20 Concurrent Session 3 B

SPECIAL CONFERENCE SCREENING

GLOBAL HEALTH IMPACT (Part I)

ASK ME IF I’M POSITIVE directed Teboho Edkins, Day Zero Films

The protagonists of the film are three attractive HIV+ young Basotho men. They travel with a mobile cinema unit screening their film for remote communities and sharing their stories and dilemmas of living openly with the virus. How does one go about picking up girls if you have just publicly disclosed your HIV status?

 

3:30 – 5:00 Concurrent Session 3B (continued)

GLOBAL HEALTH IMPACT: Case Studies (Part II)

A look at the positive impact social issue documentaries addressing health issues have had when accompanied by innovative community outreach and grassroots engagement. Case studies examine FIGHT MALARIA, a prevention program in Uganda; THE FORGETTING, an Alzheimer’s awareness campaign in the US; THE LION IN THE HOUSE community engagement outreach around pediatric cancer; THE BLOOD OF THE YINGZHOU DISTRICT improving care for AIDS orphans in China.

 

Nina Gilden Seavey

Dr. Susan Blumenthal

 

Case Studies:

FIGHT MALARIA, Aric Naboa, Global Education Partnership

THE FORGETTING, Naomi Boak, Executive Producer, Twin cities Public Television

THE LION IN THE HOUSE, Dennis Palmieri, Director of National Outreach, ITVS

THE BLOOD OF THE YINGZHOU DISTRICT, Thomas Lennon and Ruby Lang, filmmakers

 

 

2:30 – 3:45 Concurrent Session 3 C

SHORT DOCUMENTARIES – hip, new and coming to a screen near you.

Creating compelling short format content for multiple media outlets. Hear from the hottest new directors who are empowering youth around the country to share stories, enthusiasm and explore the issues of our age.

 

Current TV Representative

Phillip Rodriguez, My City Now

Mike Marriner, Road Trip Nation

 

4:00 – 5:00 Concurrent Session 4 A

DOCUMENTARY IN A POST 9/11 WORLD

FARENHEIT 911 shattered box office records for documentary. But what of the dozens of other insightful, engaging and challenging films that address the state of the United States in the aftermath of an attack that changed America? A look at what audiences can expect next.

 

· Andy Kolker and Louis Alvarez, Center for New American Media THE TRANSATLANTIC PARADOX—a sometimes satiric look at European anti-American sentiment.

· Ken Mandel and Daniel Pollin, Great Projects, AMERICAN REBUILDS: FOUNDATIONS OF FREEDOM. Over the past five years, the filmmakers have had exclusive access to the recovery and re-building efforts at Ground Zero. Scheduled to air on PBS 9/10/06.

 

5:00 – 7:00 “TIMES TALK”

A SPECIAL SCREENING and “TIMES TALK” with Tom Friedman

The Pulitzer Prize-winning New York Times columnist presents a sneak preview of his latest documentary ADDICTED TO OIL: THOMAS L. FRIEDMAN REPORTING.

 

5:00 - 6:00 DOC Talk

 

6:00 – 7:00 DOC Talk Reception

 


 

Saturday June 17

 

9:30 – 10:00 CONTINENTAL BREAKFAST

 

9:30 – 12 :00 Concurrent Session 1 A

WORKSHOP: HOW TO WRITE A SLAM DUNK TWO-PAGE TREATMENT and PITCH IT

Master Class

A hands-on workshop designed to help attendees hone written and oral presentation skills. Participants must sign up in advance and are encouraged to bring writing samples for review and critique.

 

10:00 – 11:30 Concurrent Session 1 B

ACE GRANT PITCH for $10,000

Five finalists present their documentary projects looking at animal issues to a distinguished panel of broadcast and distribution executives.

 

Mat Tombers, Inter Media

Julie Lofton, ACE

Alberto Enriquez, Discovery Channel

Gustavo Sagastume, VP Programming, PBS

 

 

10:00 – 11:30 Concurrent Session 1 C

A MASTER CLASS WITH SUSAN LACY, EXECUTIVE PRODUCER

AMERICAN MASTERS, THIRTEEN-WNET

As creator and executive producer of AMERICAN MASTERS, Ms. Lacy has been responsible for the production and national broadcast of 66 documentary biographies on artistic giants who have impacted American culture, including the films BOB DYLAN: NO DIRECTION HOME; PAUL SIMON: BORN AT THE RIGHT TIME; and JOHN HAMMOND: FROM BESSIE SMITH TO BRUCE SPRINGSTEEN. Join her as she explores what goes into making great music documentaries.

 

12:00 – 1:30 Concurrent Session 2 B

STUDENT PITCH: Grooming the next generation of filmmakers

Students from top graduate film schools including NYU’s Center for Media, Culture and History; the Documentary Institute, University of Florida, Gainesville; and American University’s School of Communications present their projects to a panel of commissioning editors, distributors, and executive producers. Panelists will be asked to provide constructive feedback based on 1) the presentation of the pitch; 2) the concept and 3) the potential for distribution and/or funding.

 

Lisa McWilliams, Founder and Director, The Mobile Film School

Current TV Representative

Alyce Myatt, Consultant

Craig Harris, ITVS

Shannon Kelley, Associate Director Sundance Documentary Program

PBS Representative

DCI Representative

 

1:45 – 3:00 Concurrent Session 3 A

FOLLOW THE MONEY

What really happened to three feature length films that played the festival circuit, went to theatres, are now in DVD and international broadcast distribution. What was the funding model and subsequent distribution strategy. What worked and why?

3:00 - 4:30 Closing Plenary Session 4

 

5:00-6:30 AWARDS CEREMONY

And presentation of ACE Grant to Winner

 

 

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