2006 INSTITUTE FOR STRATEGIC COMMUNICATION FOR NONPROFITS
Wednesday, June 14: Technology and Strategic Communication
8AM Registration opens (Discovery lobby)
8.30 – 9.00 Breakfast
9 – 9.30 Welcome and opening remarks by School of Communication Professor Kathryn Montgomery
9.30 – 10.15 Jim Brady, Executive Editor, washingtonpost.com
10.15 – 11.15 Joe Baker, Executive Director, N-Ten
11.15AM – 11.30 BREAK
11.30AM – 12.30 Victor d’Allant, Executive Director, Social Edge & Thomas Kriese, Executive Producer, Omidyar Network
12.30PM – 2.30 LUNCH
2.30PM – 5.30 PANEL DISCUSSION/CASE STUDY ANALYSIS
Panelists:
Bill Strathmann, CEO, Network for Good
Mike Carberry, President, CARMA International
Jonathan Peizer, President, Internaut Consulting
Mari Kuraishi, President, Global Giving
5.30PM Happy Hour with SILVERDOCS
Thursday, June 15
8.30AM-9.30AM Breakfast with Center for Social Media
Welcome by Pat Aufderheide, Director of Center for Social Media.
PARTICIPANTS TO JOIN ATTENDEES OF SILVERDOCS
9:30 – 1:00 SILVER SESSIONS Begin
9:30 – 11:00 Concurrent Session 1 A
TELLING COMPELLING STORIES ACROSS MULTIPLE MEDIA PLATFORMS
Case Studies of three media projects that have successfully combined broadcast, print, radio, internet and other digital tools.
· New York Times/Frontline: Newspaper/Print, On-line, broadcast, Internet
“Gold Mining”—Lowell Bergman
· RX for Survival, Vulcan Media/WGBH
· Gospel of Judas, National Geographic—Maryanne Culpepper
9:30 - 11:00: Concurrent Session 1 B
THE FUTURE OF REEL: NEW TRENDS IN THEATRICAL EXHIBITION OF DOCS
Film prints vs. digital delivery – what’s happening now, and what’s coming next? Theatrical space is seen as the holy grail of distribution for filmmakers. With the changing distribution landscape and increasingly crowded marketplace, how will press attention and prestige of the theatrical release affect the success of documentaries? What is the potential impact of new technologies (like digital delivery and satellite) on cinema attendance?
Bill Triplett, Washington Correspondent, Variety
Ryan Werner, IFC
Ray Barry, AFI Silver
Peter Broderick, President, Paradigm
Michael Barker or Tom Bernard, Co-Presidents, Sony Pictures Classics
Todd Wagner, Co-Owner, 29/29
Barry Rebo, Emerging Pictures
11:00 - 11:30 MORNING BREAK
11:30 - 1:00 Concurrent Session 2 A
THE FUTURE OF REAL: E-Media, I-Media, What Media? Whose Media?
Impact of digital delivery and deconstructed storytelling. Why should documentary filmmakers care about pod-casting, mobile phone delivery, VOD, broadband, cross-platform distribution? Are digital distribution technologies opening up new audiences, new sources of production funding? Or simply asking that media artists provide more versions of their content for the same amount of money? What are these new tools? Do they promise to create new audiences or communities of viewers? What are consumers willing to watch, how do they want to watch it, and where?
Debra May Hughes, Public Interactive
Clint Stinchcomb, Discovery Communications
Albie Hecht, President, World Wide Biggies/Shine Global Foundation
Linda Goode Bryant, Multi Media Artist and Activist
11:30 - 1:00 Concurrent Session 2 B
THE FUTURE OF HOME VIDEO/DVD DISTRIBUTION
What releases have garnered the most success in the past 18 months? What works and what doesn’t in terms of DVD distribution and promotion? What will be the future of bricks and mortar; VOD for docs; pay-per-view? The future of DVD discs? What are the new business models and how are critical players in the industry positioning themselves in the marketplace?
Robert Greenwald, Filmmaker, Brave New Films/Brave New Foundation
Cara Mertes, Executive Director, POV
Ted Sarandos President, Netflix
Steve Savage, Co-President, New Media
Liz Ogilvie, Docurama
Ian Schafer, President, Deep Focus
1:00 -- 2:30 FILMMAKER CONNECTION LUNCH
2:30 - 3:30 PLENARY SESSION 3
2:30 – 2:45 WELCOMES and HOUSEKEEPING
2:45 – 3:10 KEYNOTE ADDRESS
Former Vice President Al Gore
From his early work as a leading advocate for the development of the Internet to the creation of Current TV, Vice President Gore has been a visionary, promoting technology as a tool to advance civic discourse and give voice to individual citizens, including those outside the mainstream.
3:10 – 3:30 Q&A
3:30 - 3:45 AFTERNOON BREAK
3:45 - 5:00 Concurrent Session 4 A
CELEBRATE SOUTH AFRICA!
South African Filmmakers, Artists examine the role of media, in particular music, as a tool for civic engagement.
3:45 - 5:00 Concurrent Session 4 B
PUBLIC TELEVISION IN ACTION
Representatives from WETA, Maryland Public Television and WHUT-Howard University share activities they engage in at the local level: collaborations with filmmakers, civic engagement around national programs and community partnerships.
5:00 - 6:00 DOC Talk
6:00 – 7:00 DOC Talk Reception - SPONSORED BY AMERICAN UNIVERSITY SCHOOL OF COMMUNICATION
Friday, June 16
9:00 - 9:30 CONTINENTAL BREAKFAST
9:30 – 11:00 Concurrent Session 1 A
Sponsored by The Center for Social Media
DO DOCUMENTARIANS NEED PUBLIC MEDIA?
Public media, especially public broadcasting, have long had a special relationship with documentarians. The broadcasters who brought us Eyes on the Prize, The Boys of Baraka and RX for Survival now find themselves competing with cable channels and even direct-to-viewer strategies for documentarians’ attention. Do doc makers still need public media? How are public media operations changing to take advantage of new technologies and opportunities? Where are there windows of opportunity for new relationships?
Orlando Bagwell, Ford Foundation
Sally Jo Fifer, President, ITVS
Stephen Segaller, Director News and Public Affairs Programming, Thirteen-WNET
Gillian Caldwell, WITNESS
Gareth Benest, OneWorld TV
Ian Inaba, Guerrilla News Network
Pat Aufderheide, Center for Social Media
9:30 – 11:00 Concurrent Session 1 B
DOCUCLUB WORKS IN PROGRESS-NY/ DOCS IN PROGRESS-DC
The “In the Works” session offers an unusual opportunity for professionals and non-professionals to view documentaries at various stages of production and participate in the critique process. This program provides filmmakers with an in-depth view on how a film project is assessed--in a friendly, supportive environment--by colleagues and peers and how this process leads to improved quality and clarity in documentary storytelling.
11:00 – 11:30 MORNING BREAK
11:30 - 1:00 Concurrent Session 2 A
COLLABORATING WITH NON-PROFITS
Finding the balance between funding for documentary films and social interest agendas. What do representatives from leading non-profits look for in a strategic alliance with a media artist? Where are the links/balance between production, outreach and action?
Karen Menichelli, Executive Vice President, Benton Foundation
Shannon Kelley, Associate Director, Sundance Documentary Program
Joy Moore, Annie E. Casey Foundation
David Morse, Robert Wood Johnson, “Sound Partners” project
Angela Palmer, Corporation for Public Broadcasting
Ellen Schneider, Executive Director, Active Voice
11:30 - 1:00 Concurrent Session 2 B
THE BROADCAST SCENE
What’s hot and what’s not over the last year? What are the trends/potential for feature length docs? Top broadcasters present channel sizzle reels and provide market intelligence on the following: What was the highest rated acquisition? Highest rated commission/co-pro? What was your favorite?
John Moser, Showtime
Sam Paul, Sundance Channel
Melanie Wallace, NOVA
Joanne Levine, Executive Producer, Al Jazeera International
Steve Burns, Discovery
Nancy Abraham, HBO
John F. Wilson, PBS
Piero Corsini, RAI-Radio Televione Italiana
Janet Han Vissering, National Geographic Channels International
1:00 -- 2:30 FILMMAKER CONNECTION LUNCH – HOSTED BY CPB
2:30 - 3:45 Concurrent Session 3 A
THE GREAT DEBATE
Commissioning Editors/Broadcasters square off against a panel of award-winning documentary filmmakers to examine the assertion: “Like it or not, ratings determine commissions. Broadcasters know their audiences and can only deliver what those audiences want. Filmmakers need to pitch/provide films that serve this reality.”
Debra Zimmerman, Women Make Movies
Marc Starowicz, Head of Doc. Programming, CBC
John Willis, Director of Factual and Learning, BBC
Thomas Von Hennet, Head of Documentaries, Pro-Sieben
Rex Bloomstein
Nick Broomfield
Stanley Nelson
Patricia Creadon
Jamie Doran, Commissioning Editor, WEN, Russia
Nima Abu-Warden, BBC News/M Zone Productions, Dubai
2:30 – 3:20 Concurrent Session 3 B
SPECIAL CONFERENCE SCREENING
GLOBAL HEALTH IMPACT (Part I)
ASK ME IF I’M POSITIVE directed Teboho Edkins, Day Zero Films
The protagonists of the film are three attractive HIV+ young Basotho men. They travel with a mobile cinema unit screening their film for remote communities and sharing their stories and dilemmas of living openly with the virus. How does one go about picking up girls if you have just publicly disclosed your HIV status?
3:30 – 5:00 Concurrent Session 3B (continued)
GLOBAL HEALTH IMPACT: Case Studies (Part II)
A look at the positive impact social issue documentaries addressing health issues have had when accompanied by innovative community outreach and grassroots engagement. Case studies examine FIGHT MALARIA, a prevention program in Uganda; THE FORGETTING, an Alzheimer’s awareness campaign in the US; THE LION IN THE HOUSE community engagement outreach around pediatric cancer; THE BLOOD OF THE YINGZHOU DISTRICT improving care for AIDS orphans in China.
Nina Gilden Seavey
Dr. Susan Blumenthal
Case Studies:
FIGHT MALARIA, Aric Naboa, Global Education Partnership
THE FORGETTING, Naomi Boak, Executive Producer, Twin cities Public Television
THE LION IN THE HOUSE, Dennis Palmieri, Director of National Outreach, ITVS
THE BLOOD OF THE YINGZHOU DISTRICT, Thomas Lennon and Ruby Lang, filmmakers
2:30 – 3:45 Concurrent Session 3 C
SHORT DOCUMENTARIES – hip, new and coming to a screen near you.
Creating compelling short format content for multiple media outlets. Hear from the hottest new directors who are empowering youth around the country to share stories, enthusiasm and explore the issues of our age.
Current TV Representative
Phillip Rodriguez, My City Now
Mike Marriner, Road Trip Nation
4:00 – 5:00 Concurrent Session 4 A
DOCUMENTARY IN A POST 9/11 WORLD
FARENHEIT 911 shattered box office records for documentary. But what of the dozens of other insightful, engaging and challenging films that address the state of the United States in the aftermath of an attack that changed America? A look at what audiences can expect next.
· Andy Kolker and Louis Alvarez, Center for New American Media THE TRANSATLANTIC PARADOX—a sometimes satiric look at European anti-American sentiment.
· Ken Mandel and Daniel Pollin, Great Projects, AMERICAN REBUILDS: FOUNDATIONS OF FREEDOM. Over the past five years, the filmmakers have had exclusive access to the recovery and re-building efforts at Ground Zero. Scheduled to air on PBS 9/10/06.
5:00 – 7:00 “TIMES TALK”
A SPECIAL SCREENING and “TIMES TALK” with Tom Friedman
The Pulitzer Prize-winning New York Times columnist presents a sneak preview of his latest documentary ADDICTED TO OIL: THOMAS L. FRIEDMAN REPORTING.
5:00 - 6:00 DOC Talk
6:00 – 7:00 DOC Talk Reception
Saturday June 17
9:30 – 10:00 CONTINENTAL BREAKFAST
9:30 – 12 :00 Concurrent Session 1 A
WORKSHOP: HOW TO WRITE A SLAM DUNK TWO-PAGE TREATMENT and PITCH IT
Master Class
A hands-on workshop designed to help attendees hone written and oral presentation skills. Participants must sign up in advance and are encouraged to bring writing samples for review and critique.
10:00 – 11:30 Concurrent Session 1 B
ACE GRANT PITCH for $10,000
Five finalists present their documentary projects looking at animal issues to a distinguished panel of broadcast and distribution executives.
Mat Tombers, Inter Media
Julie Lofton, ACE
Alberto Enriquez, Discovery Channel
Gustavo Sagastume, VP Programming, PBS
10:00 – 11:30 Concurrent Session 1 C
A MASTER CLASS WITH SUSAN LACY, EXECUTIVE PRODUCER
AMERICAN MASTERS, THIRTEEN-WNET
As creator and executive producer of AMERICAN MASTERS, Ms. Lacy has been responsible for the production and national broadcast of 66 documentary biographies on artistic giants who have impacted American culture, including the films BOB DYLAN: NO DIRECTION HOME; PAUL SIMON: BORN AT THE RIGHT TIME; and JOHN HAMMOND: FROM BESSIE SMITH TO BRUCE SPRINGSTEEN. Join her as she explores what goes into making great music documentaries.
12:00 – 1:30 Concurrent Session 2 B
STUDENT PITCH: Grooming the next generation of filmmakers
Students from top graduate film schools including NYU’s Center for Media, Culture and History; the Documentary Institute, University of Florida, Gainesville; and American University’s School of Communications present their projects to a panel of commissioning editors, distributors, and executive producers. Panelists will be asked to provide constructive feedback based on 1) the presentation of the pitch; 2) the concept and 3) the potential for distribution and/or funding.
Lisa McWilliams, Founder and Director, The Mobile Film School
Current TV Representative
Alyce Myatt, Consultant
Craig Harris, ITVS
Shannon Kelley, Associate Director Sundance Documentary Program
PBS Representative
DCI Representative
1:45 – 3:00 Concurrent Session 3 A
FOLLOW THE MONEY
What really happened to three feature length films that played the festival circuit, went to theatres, are now in DVD and international broadcast distribution. What was the funding model and subsequent distribution strategy. What worked and why?
3:00 - 4:30 Closing Plenary Session 4
5:00-6:30 AWARDS CEREMONY
And presentation of ACE Grant to Winner
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