2006 INSTITUTE FOR STRATEGIC COMMUNICATION FOR NONPROFITS
EVENT PROGRAM
JUNE 14-17
Wednesday, June 14: Technology and Strategic Communication
Morning sessions:
Breakfast and opening remarks by Kathryn Montgomery, Professor School of Communication
Jim Brady, Executive Editor, washingtonpost.com:
Strategic use of technology in communication
How is your audience receiving and exchanging information in the ever-changing digital environment? A discussion of public behaviors, trends and preferences.
Joe Baker, Executive Director, N-Ten:
Tools of the trade
How can you make the most effective use of high-tech communication tools? Is your organization better off using service providers/consultants, or relying on in-house capacity? How to select tools, how to implement them.
Victor d’Allant, Executive Director, Social Edge (a Skoll Foundation initiative) & Thomas Kriese, Executive Producer Omidyar Network
Online communities and social networking: how much power to the people?
Omidyar Network and the Skoll Foundation have used two very different approaches to build vibrant online communities. Which one is better for your NGO?
Lunch: What have you learned from past Institutes?
We invite alumni to share stories about the use of the principles obtained from previous Institutes.
Afternoon sessions:
Panel discussion:
Best practices in Technology for Communication & Engagement.
Identification of needs and audiences
Fostering dialogue with funders and Board members
Implementation at the grassroots level
Internal communication and outreach
Impact and measurement
Panelists:
Bill Strathmann, CEO of Network for Good
Mike Carberry, President of CARMA International
Jonathan Peizer, President of Internaut Consulting
Mari Kuraishi, President of Global Giving
Happy Hour with SILVERDOCS
Thursday, June 15
Institute participants join SILVERDOCS/AFI participants for the rest of the conference
Breakfast with Center for Social Media
Welcome by Pat Aufderheide, SOC Film Professor and Director of CSM
Possible sessions (full schedule will be available in May)
Strategies for using storytelling for social action
Documentaries: Not Just Movies Anymore. The panel will discuss the evolution of the documentary from stand-alone educational product to showcase for social issues. Hear about the use of multiple media platforms (print, video, Internet, broadcast TV, radio, etc) to further communicate the issues addressed by documentaries
New Technologies for Media that Matters
Increasingly, consumers receive messages while on the move—on cell phones, their iPods, and screens encountered in stores, airports and office buildings. How can strategic communicators take advantage of these new opportunities? Hear from high-tech experts and documentarians who are seizing the opportunity themselves.
Celebrate South Africa
South African filmmakers, artists examine the role of music as a tool for civic engagement.
“DOC Talk” followed by reception
Friday, June 16
Possible sessions:
Future for Public Media: Do documentarians need Public Media?
Public media, especially public broadcasting, have long had a special relationship with documentarians. The broadcasters who brought us Eyes on the Prize , The Boys of Baraka and RX for Survival now find themselves competing with cable channels and even direct-to-viewer strategies for documentarians’ attention. Do doc makers still need public media? How are public media operations changing to take advantage of new technologies and opportunities? Where are there windows of opportunity for new relationships?
Moderator:
Orlando Bagwell, Ford Foundation
Speakers:
Sally Jo Fifer, President, ITVS
Louis Wiley, Jr., senior producer, Frontline
Gillian Caldwell, WITNESS
Gareth Benest, OneWorld TV
Ian Inaba, Guerrilla News Network
Collaborating with Nonprofits
Finding the balance between funding for documentary films and social interest agendas. What do representatives from leading nonprofits look for in a strategic alliance with a media artist? The emphasis will be on media projects involving health issues.
Global Health Impact
A look at the positive impact social issue documentaries addressing health issues have had when accompanied by innovative community outreach and grassroots engagement. Case studies examine “Fight Malaria”, a prevention program in Uganda; “The Forgetting”, an Alzheimer’s awareness campaign in the US; and "Taint of Yingzhou District" improving care for AIDS orphans in China.
''Note that all SILVERDOCS events are open to all Institute participants – Full schedule of SILVERDOCS conference for 15-17 of June will be available online in mid-May.
Saturday, June 17: Full agenda available in mid-May |
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